Northwest University students craft technology and interpersonal relationships into an art form, encompassing opinions, events, and our culture. Nearly every campus group has a Twitter, Facebook, Instagram, or all of those accounts, and nearly every student seems to be connected to them.
David Kimball, Northwest University’s resident social media guru, said, “Social media has really transformed the college-student-and-university relationship.” Students can now, more than ever, choose whether or not to interact with their universities. Some students even use social media as a form of satire to entertain their fellow students about their common institution.
Kimball continued, “Social media levels the playing field, so to speak. It’s a channel that anyone of any status can utilize to communicate with one another. It’s also a very inexpensive way to get the word out about something, making social media an incredibly useful tool for most businesses. It also encourages a university to keep their brand up-to-date and relevant for a dynamic, ever-changing student body.”
Not all students feel that being constantly connected to social media is beneficial, however. Gabriel Cline, a student at NU, has chosen not to participate in social media. Cline said, “it’s like a double negative for me as an NU student because I’m also a commuter, so it’s tough enough already as is to be connected, unless I were to hang out on campus. I quit Facebook because I realized that, in college, it’s more important for me to focus on lectures and my homework than constantly checking people’s statuses or updating my own.”
The balance between “real life” and social media can be a tricky one. Students may be more inclined to stray from social media, following the route of Cline, or strike that balance by integrating media, as does Kimball. Either way, as technology evolves, students will have to adapt along with it.
Written by Kalynn Martell