When I mention Mormons, you might picture those kids on bikes in slacks and ties going door-to-door. Or perhaps you might recall a time when you saw a bus drive by with a normal-looking person saying, “And I’m a Mormon.” Or maybe you just think of the Broadway musical which pokes fun at the Church of Latter Day Saints. Whatever you picture, you know exactly what I’m talking about. And although there are many unsound beliefs within their church, Mormons have some valuable skills and systems that Christians could learn from.
Christians can learn from their unity.
When you think of Mormons, you think solely of Mormons. You don’t think of the First Reformation Methodist Mormons or the church of holier Presbyterian Mormons. You think of the one single entity.
The Church of Latter Day Saints puts emphasis on unity within their religion, and it ultimately makes them more effective.
The Christian church is divided in hundreds of ways between endless denominations. How can we, the church, reach those who don’t believe when we’re too busy bickering among ourselves? So long as we remain preoccupied with fighting one another, we can’t be productive.
Christians can learn from their marketing and PR.
Mormons are marketing masters. They remain up to date with current modes of communication and present a professional image.
When the Broadway musical The Book of Mormon was released in 2011 in New York, it became a hit almost immediately. The musical was designed to make fun of the religion, but the church used it as a marketing opportunity.
“Anything that raises awareness of the Book of Mormon is a good thing,” said the church president Thomas S. Monson when asked about the musical. Soon, they began running ads for the church in the musical programs. They spun the negative musical into a positive opportunity.
“Whatever you think of Mormonism, it’s hard not to be converted to the church’s approach to PR,” said Simon Usborne in his article about Mormon marketing. The religion certainly knows how to grab your attention.
Christians can learn from their outreach.
You can probably recall a time when two young men in nice shirts and ties arrived at your door and asked for five minutes of your time. You might have turned them away or perhaps you invited them in to talk. Either way, you’ve probably had Mormons come to your door.
Here’s the question: when was the last time you had a Christian come to your door? Probably never.
Not to say that the door-to-door approach is the best way to outreach; many people find it more annoying than helpful. But the Church of Latter Day Saints makes outreach a priority.
It is required for all Mormon men to spend a year and a half in missions as a part of their religious journey. Some Christian men never even leave their hometowns throughout the course of their lives.
Christians can often be selfish with their faith and only do the bare minimum so that they can qualify for heaven. I’m not saying that Mormons have it all right, because they certainly have their share of faulty beliefs and systems. But I will say that if Christians could be more like Mormons in these three areas, the church would be significantly more effective at spreading the Gospel.
By Peter McMurray